Case Studies
Explore my portfolio of strategic business analysis.
Each project explores real-world business challenges, combining academic rigour with practical insights from my MBA journey at the University of Technology Sydney and the Australian Institute of Management.
With data-driven methodologies and scholarly research, these case studies offer fresh perspectives on contemporary business dynamics.
As my journey unfolds, new research projects are added.
Financial Analysis - Case Study - Coles vs Woolworths
This Research Project involved a comparative performance analysis of Woolworths and Coles for 2022-2023, examining financial, social, and environmental sustainability dimensions. It required detailed financial ratio evaluations, segment operations analysis, workforce composition reviews, and environmental impact assessments, leveraging data from annual and sustainability reports. The final deliverable included actionable insights and recommendations for enhancing performance across these dimensions.
To read, follow the link: https://drive.google.com/file/d/12jDJW3_v1GzeNuMC8zJiwY6ABCc-h74A/view?usp=drive_link
Research Paper - Case Study - A2Milk
This Research Project involved a comprehensive analysis of A2 Milk, an ASX-listed company, focusing on core business operations, investments, financing strategies, and sustainability efforts. Using financial statements and qualitative data from recent reports, the study evaluated profitability, working capital management, funding through debt and equity, and social and environmental considerations. The report provided insights into the company’s operational efficiency and alignment with shareholder value creation.
To read, follow the link:
https://drive.google.com/file/d/1JS8Sq8Xv9fvPK4tmg5pmMbujWxEjgP0P/view?usp=sharing
Self Reflective Report - Leading, Managing and Developing People
This Research Project involved a comprehensive analysis of A2 Milk, an ASX-listed company, focusing on core business operations, investments, financing strategies, and sustainability efforts. Using financial statements and qualitative data from recent reports, the study evaluated profitability, working capital management, funding through debt and equity, and social and environmental considerations. The report provided insights into the company’s operational efficiency and alignment with shareholder value creation.
To read, follow the link:
https://drive.google.com/file/d/1NdQW0K7aW-ATutWOoWDOKBJ1E4y3tSZ7/view?usp=drive_link
Marketing Analysis Report- Study Case - Bella Alice Restaurant
This Research Project provided a detailed analysis of Bella Alice, a premium Italian restaurant in Alice Springs. It used the PESTLE and TOWS frameworks to assess macro and micro environmental impacts. The report explored geopolitical challenges, economic trends, consumer behaviour, and competitive dynamics. It offered strategic recommendations to enhance operational flexibility, digital marketing, supply chain resilience, and customer engagement, ensuring the restaurant's adaptability and sustained growth in a dynamic market.
To read, follow the link:
https://drive.google.com/file/d/1JS8Sq8Xv9fvPK4tmg5pmMbujWxEjgP0P/view?usp=sharing
Marketing Strategy Report - Case Study - Bella Alice Restaurant
This assignment analysed Bella Alice's marketing approach using advanced frameworks like TOWS and SMART objectives. It examined the impact of regional tourism, geopolitical factors, and consumer trends on strategy, highlighting technology-driven solutions like self-ordering kiosks and advanced data analytics. Key recommendations included leveraging digital platforms, enhancing customer engagement, and promoting sustainability. The report proposed integrating AR and personalised advertising for tailored experiences, solidifying Bella Alice's market leadership in Alice Springs.
To read, follow the link:
Financial Analysis Report - Case Study - Cobram Estate Olives (CBO.AU)
This Research Project provided an in-depth analysis of Cobram Estate Olives, a market leader in the Australian olive oil industry and a key player in the US market. Using vertical, horizontal, and ratio analyses, the report examined CBO's financial performance, cost management, asset growth, and competitive positioning. It highlighted the impact of CBO's vertically integrated business model, premium product strategy, and expansion into international markets. Recommendations focused on managing input costs, diversifying market opportunities, and leveraging brand equity to maintain growth and profitability.
To read, follow the link:
https://drive.google.com/file/d/1GkRoSMUoiIgGGhPYs-YtV3oaus2Syn55/view?usp=sharing
Financial Analysis Report - Research Project - Zero Based Budget Application in NT Schools
This Research Project explored the adoption of Zero-Based Budgeting (ZBB) within the Northern Territory's Department of Education. It assessed ZBB against traditional and hybrid budgeting models, focusing on equity, transparency, and strategic alignment. The report proposed a hybrid approach combining ZBB with the School Resourcing Model (SRM) to address challenges in Alice Springs schools, particularly in supporting Indigenous communities. Key recommendations included tailored budget strategies, stakeholder engagement, and an emphasis on cultural competency to enhance resource allocation and improve educational outcomes.
To read, follow the link:
https://drive.google.com/file/d/1VSnbWqce7yw7yt_nnbNJLUxZXpKVvPmo/view?usp=sharing
Research Project - Case Study - Digitalization in the Hospitality and Tourism Industry in NT.
This assignment examined the impact of digitalisation on the Northern Territory’s hospitality and tourism industry. It analysed disruptive technologies like AI, IoT, and CRM systems, emphasising their role in enhancing service quality and operational efficiency. The report identified challenges such as limited digital infrastructure, skilled labour shortages, and resource constraints in remote areas. Key recommendations included investments in digital infrastructure, tailored digital literacy programs, and collaborative initiatives to bridge gaps. The report provided a roadmap for sustainable digital transformation, improving competitiveness and fostering innovative regional tourism experiences.
To read, follow the link:
https://drive.google.com/file/d/1nscgatVnlIh4K2EpqGhJmOAGVehe9R2M/view?usp=sharing
Research Project - Case Study - Lean Six Sigma and Business Process Reengineering Applied to Northern Territory Hospitality and Tourism Industry.
This assignment analysed the Northern Territory's tourism and hospitality sector, addressing challenges in accessibility, infrastructure, and operational efficiency. It applied Business Process Reengineering (BPR) and Lean Six Sigma (LSS) frameworks to propose solutions such as optimising road and air travel, enhancing cultural tourism experiences, and building capacity in Aboriginal tourism. Recommendations focused on integrating data-driven methodologies, improving customer satisfaction, and fostering sustainable growth to elevate the NT's global competitiveness in the tourism market.
To read, follow the link:
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